Question 1

What’s included in a brand identity package?

Accepted Answer

The core package covers the logo suite (primary, secondary, and icon marks), a colour system with print and screen values, typography with a clear hierarchy, and brand guidelines that document how it all fits together. Our Brand System tier adds strategy, sales collateral like a pitch deck or company profile, an ad creative starter set, and website UI design — the assets that put the identity to work immediately. Every engagement ends with organised final files in every format you will realistically need: vector, raster, print, and web. The exact scope is agreed line by line in the proposal before we start, so there are no surprise exclusions when you ask for a favicon or a letterhead.

Question 2

How long does a rebrand take?

Accepted Answer

A focused identity project typically runs three to four weeks; a full brand system with guidelines, collateral, and web UI usually lands in six to eight. Rebrands for established businesses take slightly longer than new-brand projects because the audit and equity-retention work matters — we need to understand what recognition you have before deciding what to keep. The single biggest variable is feedback speed: teams that consolidate comments and respond within a couple of days stay on schedule almost without exception. We map the timeline with named milestones at kickoff, so you always know what is due from whom and when.

Question 3

Do we own the final files and source files?

Accepted Answer

Yes — completely and unconditionally. On final payment you receive every deliverable in production formats plus the editable source files: vector logo masters, Figma design files, and editable deck templates. There is no licensing scheme, no “source files cost extra” clause, and no dependency on us for future changes — your next designer can pick up exactly where we left off. We think agencies that hold source files hostage are telling you how the relationship will end. We would rather you stay because the work keeps earning its keep.

Question 4

How many concepts and revisions do we get?

Accepted Answer

Identity projects include two to three distinct concept directions depending on tier — genuinely different strategic routes, not one idea in three colours. Each stage then carries structured revision rounds: two on the Identity tier, three on Brand System, applied per deliverable so refinement happens where it is needed. In practice this is more than enough, because concepts are presented in real context — on a website, an ad, a deck — which makes decisions fast and evidence-based rather than endless. If you need extra rounds beyond scope, they are quoted transparently at an agreed rate rather than smuggled into a bigger invoice.

Question 5

Can you refresh our brand instead of a full rebrand?

Accepted Answer

Often that is exactly what we recommend. If your mark carries real recognition with customers, a refresh — modernised typography, a sharper colour system, new guidelines, and updated collateral around a retained or lightly evolved logo — delivers most of the impact at a fraction of the disruption and cost. The audit at the start of every engagement tells us which route the evidence supports; we present that recommendation with reasoning, not a reflexive pitch for the bigger project. Plenty of “we need a rebrand” conversations end as refresh projects, and the clients are glad they did not burn equity they had spent years earning.

Question 6

Do you design ad creatives on an ongoing basis?

Accepted Answer

Yes — that is what the Design Retainer is for. Paid channels burn through creative quickly; the ad that converted in month one fatigues by month three, and accounts that stop refreshing creatives watch costs climb. On retainer you get a dedicated designer working inside your brand guidelines, producing campaign assets, creative variations, landing pages, and sales collateral on a predictable monthly rhythm. Because we also manage Google and Meta campaigns for clients across the UAE, Canada, the USA, and India, the creative work is informed by live performance data — we refresh what is fatiguing and double down on what is winning, not just what looks new.

Branding & Designlook premium. sell more.

Mostbrandslookinterchangeable.

Everytouchpoint,on brand.

Logo & Visual Identity

Brand Guidelines

Ad Creative & Campaign Design

Pitch Decks & Sales Collateral

UI/UX Design For Web

Rebrands & Brand Refreshes

Discover

Concept

Refine

Deliver & Roll Out

Deliverables

Industries

Common questions.

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