Question 1

How do you vet influencers — and catch fake followers?

Accepted Answer

Every creator is audited before we shortlist them: follower authenticity via audit tools and manual inspection, engagement quality — real comments from real profiles versus pods and emoji walls — audience geography and age against your target market, and a brand-safety scroll through months of past content. Fake reach is rampant, especially in high-glamour niches like Dubai lifestyle, where inflated accounts charge premium rates for audiences that cannot buy anything. We show you the audit alongside the shortlist, so you approve creators on evidence rather than follower counts. Roughly a third of the creators we audit fail vetting — which tells you what happens to budgets at agencies that skip this step.

Question 2

Micro or macro influencers — which works better?

Accepted Answer

For most brands, a portfolio of micro-influencers (roughly 10k–100k followers) beats one macro name — engagement rates are higher, audiences are tighter and more local, rates are saner, and spreading budget across eight creators de-risks the campaign against any one underperforming. Macro creators earn their premium in specific situations: major launches that need reach fast, markets like India where scale is extraordinary value per rupee, or category authority no small account can confer. In practice, our best-performing campaigns pair micro-creators for conversion with the occasional macro moment for awareness. We recommend the mix based on your goal and market, and per-creator tracking settles the argument with numbers within a cycle or two.

Question 3

Who owns the content — and what are usage rights?

Accepted Answer

By default, legally, the creator owns what they make — a detail brands discover only when they try to reuse a great video in ads and receive a second invoice larger than the first. Usage rights are the contract clause that fixes this, and we negotiate them up front on every collaboration: what you can reuse, where (organic, paid ads, website, email), and for how long. UGC-pipeline content comes with full usage rights included by default, because being ad creative is its entire purpose. Whitelisting is contracted separately and explicitly, since running ads through a creator’s own handle needs their platform-level authorisation. You will never be surprised by rights on our campaigns — it is all in writing before content is made.

Question 4

How is ROI actually tracked on influencer campaigns?

Accepted Answer

With infrastructure built before launch, not screenshots collected after. Every creator gets unique UTM-tagged links and a promo code, landing pages are tagged, and the pixel and conversions API capture what happens after the click — so we report traffic, enquiries, sales, and cost per acquisition per creator, monthly, in plain language. Promo codes also catch the dark-social gap: buyers who watched the video, typed your site directly, and used the code at checkout. Whitelisted content is the most measurable of all, since it runs through the ad platform with full conversion tracking. The per-creator ledger drives every renewal decision — creators who produce revenue get rebooked, and those who only produce impressions do not.

Question 5

What budget makes sense for influencer marketing?

Accepted Answer

Meaningful campaigns start around $1,500–$3,000 per month in creator fees on top of management — enough for a handful of vetted micro-influencer collaborations or a steady UGC pipeline, which is the right way to prove the channel before scaling it. Rates vary sharply by market: Dubai lifestyle and real estate creators command a premium, India offers remarkable reach per dollar, and North American micro-influencers sit in between. If you plan to whitelist — and you should — reserve ad spend as well, since amplification is where creator content usually earns its best return. During the free audit we forecast realistic per-creator costs for your niche, and creator fees are always passed through transparently at cost, never marked up in the dark.

Question 6

Do you handle the contracts and creator payments?

Accepted Answer

Yes — end to end. We negotiate rates from real market benchmarks, contract every deliverable, deadline, exclusivity term, and usage right in writing, chase the deliverables so you never have to, and quality-check content against the brief before it publishes. Payments are handled through us on agreed milestones, so you receive one clean monthly invoice instead of managing a dozen creator relationships, currencies, and payment apps across three countries. Creator fees are passed through at cost and itemised — our management fee is the only thing we earn, so our incentive is campaign performance, not fee padding. If a creator misses deliverables, the contract we wrote is what gets your money back.

Influencer Marketingborrowed trust. banked results.

Fakereach,realinvoices.

Borrowedtrust,engineered.

Creator Vetting & Selection

Negotiation, Contracts & Rights

Briefs & Creative Direction

UGC Production Pipeline

Whitelisting & Paid Amplification

Tracking & ROI Reporting

Discovery & Vetting

Contracts & Briefs

Launch & Content

Amplify & Measure

Campaign Types

Markets & Niches

Common questions.

Ready to put creators to work?