Question 1

When do you recommend a custom theme vs customizing a template?

Accepted Answer

We scope both honestly and tell you which one the evidence supports. A customized premium theme is right for most stores: faster to ship, cheaper to maintain, update-safe, and more than flexible enough once custom sections and metafields are in play — which means better margin on your resale. Custom themes earn their cost when the catalogue logic, brand experience, or B2B requirements genuinely will not fit a template without fighting it — complex variant matrices, unusual purchase flows, multi-market architectures. The quote you receive states the recommendation and the reasoning in plain language you can repeat to your client, and if the cheaper route serves them better, the quote says exactly that.

Question 2

Do you work inside our client’s Shopify admin discreetly?

Accepted Answer

Yes — through Shopify collaborator access, which is designed for exactly this and never exposes our identity to the storefront or the client. Where the partner prefers, we work under a staff account on your agency’s domain instead, so even the admin activity log reads as your team. Nothing in theme code, app configurations, or store settings carries our name, and all communication about the store runs through you. If a technical voice is ever needed on a client call, we join as part of your team under your introductions. Discretion is contractual — the NDA and non-circumvention clause are signed before we ever see a store.

Question 3

Can you migrate a store to Shopify without losing SEO?

Accepted Answer

Yes — it is a discipline, not luck. Before anything moves we crawl the full URL inventory of the existing store, then build a one-to-one 301 redirect map covering products, collections, blog content, and the long tail of URLs that quietly earn revenue. Metadata, structured data, and internal linking patterns are carried over rather than regenerated, and we track rankings through the cutover so any movement is caught and corrected within days. The cutover itself is rehearsed on staging and scheduled around your client’s trading calendar — never before their peak season. Some short-term ranking flutter is normal on any replatform; permanent loss is what the process exists to prevent, and reconciliation reports give you the paper trail to show your client.

Question 4

Do you build custom apps, or integrations only?

Accepted Answer

Both, scoped to what the store actually needs. Most requirements are best served by configuring proven apps properly and integrating them cleanly — reviews, subscriptions, loyalty, email — because battle-tested apps come with support and updates you do not have to fund. Where a requirement is small and specific, we build private custom functionality: a bespoke integration with an ERP or 3PL, custom checkout logic within Shopify’s extensibility rules, or a small private app that replaces a monthly subscription your client would otherwise pay forever. What we avoid is app sprawl — stacks of overlapping subscriptions that slow the store and bloat the invoice. Every app on the final stack is there because the audit justified it.

Question 5

How do you price one-off projects versus retainers?

Accepted Answer

One-off projects are quoted fixed within 48 hours of a complete brief — wholesale rates, itemised, with a committed timeline, so your resale margin is locked before you present to your client; partners typically resell at 1.5x to 2.5x. Scope changes are always quoted separately and built only after you approve, which means extras flow through your invoice with your markup rather than eroding it. For agencies with recurring store work, retainers reserve monthly capacity at preferential rates — used for a pipeline of builds, ongoing optimisation across client stores, or both — and the rate improves as committed volume grows. Retainer partners also get priority scheduling, which matters when a client signs on Friday wanting a start date of Monday.

Question 6

Do you provide post-launch support under our brand?

Accepted Answer

Yes — and for most partners it becomes their favourite line item, because it is recurring revenue they resell at their own rate. Under your label we handle theme and app updates, monitoring, bug fixes, speed upkeep, seasonal campaign builds, and ongoing CRO iterations on product and checkout flows. Reports arrive in your template on your schedule, written to forward without editing, and support requests flow client → you → us in the same single thread as the build. Stores are not launch-and-leave assets; the agencies that grow ecommerce revenue are the ones still optimising in month twelve — under their own brand, with our bench doing the work behind it.

White Label Shopifyyou sell it. we ship it.

Ecommercebuildsexposethin benches.

Storesshipped,credit kept.

Theme Customization

Custom Shopify Builds

App Integrations & Automation

SEO-Safe Migrations

CRO-Minded Store Flows

White Label Delivery & Care

Scope & Quote

Design & Build

QA & CRO Pass

Launch & Handover

Store Work

Platforms & Apps

Common questions.

Ready to say yes to store builds?